Innovative GenAI Experience from Electronic Arts

At Hatch, we live to build the future, and sometimes, that means helping a titan of the industry go from Zero to One. That's exactly what we're doing with Electronic Arts.

As a leading global publisher, EA has always been on the cutting edge of interactive entertainment. They're behind some of the world's most beloved franchises, from EA SPORTS FC™ to The Sims and Battlefield. During their Investor Day last September, they announced a bold new project: an innovative new experience powered by Generative AI—a technology that will unlock incredible value and change how users engage with their entertainment.

This isn't just about an add-on; it's about a fundamental shift in how interactive experiences can be created and enjoyed.

EA tapped Hatch for an advisory and technical team-building role, trusting our experience in helping companies build new products from the ground up. We've been working with their team, providing strategic guidance on their vision, technical approach, and how to build a team that can execute on this ambitious project with the speed and agility of a startup.

While we can't share much about the specifics yet, this is the kind of project that truly excites us. It's a testament to how even the most established companies can embrace a nimble, forward-thinking approach to innovation. We’re proud to be on this journey with EA and can't wait to see this experience come to life in the near future. The future of play is coming, and it's powered by AI.