Hatch Partners with Krafton to Build the Creator Network

As a leading publisher, Krafton is a powerhouse in the gaming world. They’re behind global smash hits like PUBG: BATTLEGROUNDS and the genre-bending new IP, inZOI. With a massive global footprint and record-breaking revenue in 2024, Krafton isn’t just a game developer—they’re an industry leader with an eye on the future. And they know that the future of gaming isn’t just about the game itself; it’s about the communities that spring up around it.

That’s where we came in. Hatch was brought on as Krafton's innovation development partner to help them build their ambitious Krafton Creator Network (KCN). This isn't just another affiliate program; it's a platform built to empower the content creators who bring Krafton's games to life every day.

So, what does the KCN do? It's a win-win for everyone involved.

For creators, it’s a rocket ship for their careers. They get a direct line to Krafton, with exclusive perks like:

• Creator Codes: A unique code they can share with their community. When players use it for in-game purchases, the creator gets a cut of the revenue. It’s a direct way for fans to support the people whose content they love.

• Early Access: Getting hands-on with new games and updates before they’re public, giving them a head start on creating awesome content.

• Exclusive Swag: In-game rewards and invitations to special events that money can’t buy.

And for Krafton? The benefits are just as huge. They get to supercharge their marketing by turning their biggest advocates—the creators themselves—into partners. This strengthens their community and creates a more vibrant, dynamic ecosystem around their games. It's an authentic way to connect with players, and it builds loyalty from the ground up.

Building this kind of platform from scratch is no small feat. Our team at Hatch stepped in to handle the heavy lifting. We worked side-by-side with Krafton, helping to:

• Research & Architect: We dug into the needs of both creators and the business to design a system that was scalable, flexible, and powerful.

  
  

• Develop the Core: We built the KCN from the ground up, with a focus on seamless integration. The platform had to plug directly into Krafton's existing services without a hitch, and it had to be rock solid.

  
  

• Ensure Payouts Are Spot-On: Accuracy is everything, especially when it comes to money. We built a robust and accurate tracking system to ensure that every single creator payout is precise, transparent, and on time.

The launch was smooth, and the KCN is already onboarding more games and creators, creating a ripple effect across Krafton’s portfolio. This project is a perfect example of what Hatch is all about: getting in the trenches with a partner to build something that isn't just a product, but a game-changer. It's technical, it's nimble, and it's built for the future.